Barista Coffee is the first Taiwanese chain coffee shops, founded in Mar. 1997, that is characterized by deep roasted beans. Until now, Barista Coffee owned a lot of shops in Taiwan and Peking. Barista Coffee also developed various related products which are sold through a variety of distribution channels, and we make an effort to refine the skills regarding coffee. We expected to bring the consumers a beautiful coffee life.
Every single step during the producing process of beans for Espresso is taken care by Barista Coffee’s own roasters without the involvement of the others, which can ensure the most important factor for coffee: freshness. Frankly speaking, we, at the beginning of our career, also had a myth that foreign brands are better. Thus, we had been importing roasted beans from Seattle, but that brought us disturbances due to the lack of freshness. Because beans for Espresso was deeply roasted, it is apt to become stale after roasting. We could not keep it fresh by either vacuum packaging or degassing-valve, and its flavor will wane after around 1 to 2 months. To make matters worse, bean import, even by air freight, takes at least half a month, including the time for running the procedures for customs declaration. Sometimes, the beans were roasted 1 month before being delivered, which is totally without guarantee for its freshness. In such a situation, even we have the best baristas, it is still difficult for us to make a cup of coffee with well aroma and body.
Learning from the mentioned experience, we jump out of the cliché set by our myth. We established Barista Coffee Roasting Company in 1998, which supplied the fresh beans to our shops. Even though the amount of investment is too huge to recover the cost, we would not compromise the quality of beans. Freshness is one of the advantages that Barista Coffee are proud of. After our struggle for so many years, Barista Coffee evolved from a one-person coffee shop to a middle-sized system of chain shops, which not only controls management technique, but also dedicates ourselves to R&D of roasting skills. Also, we are urging for good brand reputations, outstanding performance of operation, and roasting skills, and we set becoming the leading professional coffee and food brand in Chinese-speaking region as our goal.